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Beavertown finds decent way forward for Extravaganza concerns

In Uncategorized on July 5, 2018 by kmflett

Beavertown finds decent way forward for Extravaganza concerns

Beavertown have today announced what seems to me a decent way forward for concerns over the Extravaganza.

A number of breweries have dropped out after Beavertown announced an investment from Heineken to help build a new brewery and taproom.

Essentially people who no longer want to attend can get a refund while those who still plan to go (including myself) will get a reduced price ticket.

The list of breweries still looks excellent:

https://www.beavertownbrewery.co.uk/message-ticket-holders-beavertown-extravaganza-2018/

One can understand the position of (at least some) of the breweries who pulled out. The Extravganza might be seen as a way of Beavertown partially hegemonizing craft beer in the UK (whether that is their intention or not) and while that might be seen as generally benign with Heineken lurking somewhere in the picture it could seem a bit less so.

That said the reasons for pulling out for some seemed to me a little less than fully professional and the whole episode hasn’t really reflected that well on craft beer in the UK which previously seemed, mostly, to get on quite well.

There is of course no room for sentiment in business (I was a manager for a very large private sector company btw before I descended to union officialdom so I’m quite aware) and as Will Hawkes rightly noted on social media numbers of craft beer brewers are reaching the stage where demand is far exceeding supply and expansion beckons. Where is the capital going to come from? Er, well that’d be capitalists with all the issues and compromises it can bring. Some who have been criticising Beavertown now may find themselves with the same dilemmas before long and one does wish they had reflected on this.

There are alternatives- Co-Ops for example- but in a market economy they are hugely tricky to run.

Finally there are those who have been rude about Beavertown and will continue to be. The unreasonable exist in every sphere of life.

I’m in favour of being unreasonable about many things- someone spouting racism for example- but there are also matters where a sense of proportion is useful.

To give a small unrelated example with the weather being hot I had a chat (as a union official) with the person who manages the central London Head Office of one of the UK’s largest companies earlier in the week. I noted that unusually I had had no complaints about it being too hot. They suggested that since people knew it was hot they wouldn’t complain. My lengthy experience suggests this is not right. Usually it being too hot simply because it is hot is not sufficient to deter the complainant from demanding I immediately do something.

With that it may be time for beer. Beavertown obviously…

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