Yeastie Boys, Brewdog & the price of beer

In Uncategorized on March 24, 2017 by kmflett

GoodBeerHunting has broken the news that Brewdog have given 4 months notice to the NZ brewers Yeastie Boys to end the arrangement whereby they brewed beer at Aberdeen for the European market. It remains to be seen if Yeastie Boys can find an alternative brewer by the summer.

Brewdog have cited their own need for more brewing capacity as the reason for the move. No doubt. There might though be a little more to it.

Wandering the giant Sainsburys in Northumberland Park (by Spurs) earlier this week I noticed stacks of cans of Brewdog Hop Fiction (APA 5.2%)at £6 for a 4 pack and cans of Elvis Juice (IPA 6.5%) at £7 for a 4 pack.

Undercutting the craft beer market it certainly is and if you are going to do that you need economies of scale. So. Farewell then Yeastie Boys from Aberdeen.



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