Articles

Dog Eat Dog at Angel goes for a nap

In Uncategorized on March 7, 2016 by kmflett

So. Farewell then Dog Eat Dog?

dog

It appears that Brewdog’s Dog Eat Dog outlet in Essex Rd Islington is temporarily closed while it ‘evolves’. We shall hopefully see.

There are still a few dreadful bars that I don’t worry about if they close but I’d prefer not to see any Brewdog operations going the same way.

For the uninitiated which it would seem was most Dog Eat Dog was a Brewdog bar that majored on hotdogs. Whether this was a genuine business choice or a way of dealing with licensing restrictions (Islington Council has a bit of a  legacy of temperance related attitudes) I’m not sure. I didn’t realise until I checked for example that there was a closing time of 10pm no doubt licence related and that cant have helped.

Anyway I did go in, I ate and drank and I thought it was good and tweeted the same. Unfortunately, (and I passed by most days, 73 bus, stops at Jolly Butchers) it rarely seemed busy and was often quiet.

I’ll leave Brewdog to worry about their business model (I do quite enough of that elsewhere in industry as a union officer) but I do think there are some issues about location.

As beer writer Matthew Curtis tweeted the business on the same site before, Giraffe, didn’t really do well.

There may well be something about location that is not particularly obvious to those not familiar with the class divisions of North London.

Islington is after all a well to do area isn’t it? Indeed it is, but not all of it. It has significant working class areas where there are serious issues of poverty.

Essex Rd is close to some of these while Upper St, just a few hundred yards across the Borough, is not.

So on the far side of Upper St one will find the well to do (its where the Blairs used to live). On the far side of Essex Rd one will find a much more mixed picture.

If you travel down Essex Rd towards Angel Islington you’ll find a good number of shuttered business premises, and some have been like that for a bit. Take the same journey down Upper St from Highbury Corner (don’t mention Arsenal) and you’ll see a much more prosperous picture.

This might not have mattered much if Dog Eat Dog had been badged as an Islington Brewdog (its only 10 minutes walk from Angel tube at best) but it wasn’t (see above).

What will come next? We shall see, but it should be wished luck. Brewdog may not be perfect but they don’t deserve failures.

And since social media works in entertaining ways it is worth underlining that the specific issues with DogEatDog don’t I think have any implications for Brewdog bars. The most recent one to open in London at Clerkenwell (not so far from Angel as it happens) is invariably rammed whenever I stop by

 

 

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2 Responses to “Dog Eat Dog at Angel goes for a nap”

  1. On the subject of this failure, brewdog – about whose stake as freeholder or leaseholder in this affair i cannot find any information – will not comment (an issue I will be taking up on twitter soon with documented proof to see if social media is able to light any sort of fire under them) on their responsibility here, so I do not know exactly what they are up to.

    However, having been aware of the company’s ‘plans’ regarding this site since well before it became a brief reality, and i choose my words carefully, i am not surprised that the council would appear to have put its foot down.

    The problem is now that these two happy little beer hipsters have left a complete and utter eyesore on my high street. Have you seen the state of this ‘punk kitchen’ which they have clearly abandoned? Rubbish strewn across the entire length of the floor. Fridge units open, laying haphazardly in the window area. Coffee cups and food packaging everywhere. For a supposedly hip and happening joint that goes to great lengths to sing their own praises on the issue of ‘bringing good beer to the people’ they certainly don’t seem to be concerned in any way with resolving this festering eyesore on my Essex Road, do they?

    I have nothing against trendy beer affairs springing up all over london. I have plenty against greedy owners rushing to cash in on an expanding market before dropping less-than-successful components of their ventures like hot potatoes because things did not work out exactly as they wanted. These two need to pull finger out of their collective backside, reign in the press machine on all of their bright and shiny new makeshift establishments for a few seconds, and do a little collective number count on those they have already left strewn across the landscape.

  2. I don’t particularly share the view expressed above about Brewdog but I do agree, since I pass it very regularly, that the premises currently looks rather a mess. That said the whole area is currently a Thames Water excavation site

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